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We are constantly told how the UK is a nation of snackers: research shows that 97% of Brits snack regularly. Coupled with increased obesity rates within the UK, snacking has become negatively associated with bad eating habits: a byword for something naughty. However, as the snacking market grows and is projected to increase by 14% from 2014 to 2019, a healthier snacking market has begun to emerge. This area of the market offers the public healthier alternatives to high refined sugar and high saturated fat products.