We all want an effective website that makes the users lives easy right? Easy to understand and easy and obvious for the user to take the next steps to the conversion you want.
In reality, as business owners we never know what that one thing is we want the user to do.
We throw in all the services we offer, add jazzy over complex images, multiple fonts “Because they look nice” and then wonder why nothing’s happening on our site.
Simple design works every time. No matter if you’re working on your website, email newsletter or print media, simple design is proven to be more visually appealing and creates a better first impression. As you should know by now, first impressions are everything.