Increasing sales is the holy grail for many companies worldwide. However, where B2B sales are concerned it can present a considerable challenge to business owners and their salespeople.
In an industry as old as the sales industry, you would expect that most company owners would have the keys to increasing their sales numbers but the reality is different.
With the advent of technology, has come a huge influx of new ways in which sales should be handled. Some may say that this influx has caused the industry to become more fragmented. Others say it makes the industry more competitive. We say, “maybe we need to go back to basics!”