When you’re designing a website, there are all kinds of things you’ll want to keep in mind to make it look professional and trustworthy, but also friendly and approachable. For those who might be new to web development, finding this balance can seem like an incredibly daunting task. However, it can actually be done – to some extent at least – by way of a few tips and ideas that are fairly easy to understand and implement. We can’t cover them all in a single article, but below are a handful of ideas that can get you started.
Your website could be offering the best deals of all time, or feature high-quality products available nowhere else on the net, but still lose customers because of how it looks. For example, take a look at the website Reeftopia. This website is somewhat plain, despite the fact that those behind it are clearly experts when it comes to saltwater fish. By comparison, check out Petco’s saltwater fish section. With no disrespect toward Reeftopia, it goes without saying that of the two sites, Petco boasts the better numbers and user recognition. There are various reasons for this – Petco, after all, is a major brand – but one aspect of it is likely the simple fact that Petco’s site is just laid out that much more nicely. Categories are clearly indicated, there are no unusual colour choices, images are used effectively, and pricing and customer reviews are readily available. These kinds of choices are ultimately aesthetic in nature, and can make all the difference in generating, versus losing a sale.
Consider Your Audience
Maybe the most important thing to keep in mind when designing your website is what your potential clients are looking for. Naturally this is different for every site; selling products is different than selling services, which in turn is different than providing information. Whatever the main focus is though, make sure it’s front and centre. Some of the best sites to look for as inspiration in this regard are gaming platforms. Consider SlotSource.co.uk, one of the UK’s busier slot gaming providers. Rather than greeting visitors with some distracting homepage or a glorified “About Us” section that amounts to a wall of text, this site excels by putting gaming sites, special offers, and a few specific games right in front of visitors. These presentations – plus the fact that most of them look like or are attached to digital “buttons” (which draw the eye and invite visitors to click through) – give SlotSource an edge simply by being straightforward. It’s an example of a company that is fully aware of its audience, and visually optimised accordingly.
Present Clear Categories
We actually touched on this idea in both sections above. But to emphasise it further, it’s important to make sure that your clients can see the different types of products, services, or information you’re offering. To give another negative example (again with no disrespect to the business), look at the camping supplier Campmor Here there’s a ton of gaming gear on offer, but virtually all of it is shoved into a single, cluttered “Gear” tab. Compare this to major outdoor provisions companies, and you’ll see that they tend to break down their offerings more clearly and sensibly. This is a fairly simple organisational issue, but like the ideas discussed above, it can make or break a potential customer’s experience. Looking for something specific in a confusing “Gear” section can become frustrating in a matter of seconds; finding a site that directs you clearly and easily toward the product, service, or information you’re looking for, on the other hand, essentially incentivises you to engage with the business.
As stated previously, there’s more to the visual side of web design than we can put in just this article. But these simple tips and examples can have you well on your way to an engaging and appealing site.